User interviews are a key part of setting up user research at Beaconstac.

In the past, we conducted user interviews for specific projects, aiming for a regular schedule of four interviews per month, but this was not always achieved.

There are two main types of user interviews:

• Evaluative User Interviews: These help you assess an idea you already have, such as testing a prototype.
• Generative User Interviews: These help you develop new ideas by learning something new, such as finding out what problems your users have.

Most of the user interviews my team did at Beaconstac were generative.

The next section will explain how we did user interviews for a specific project. This project focused on creating messaging and positioning for Beaconstac's QR Code product. The template I'm sharing became the starting point for all user interview projects at Beaconstac.

Step 1: Goal

Identify the purpose of the study. What do you want to learn more about?

Step 2: Segment identification

Identify the groups to focus on. Usually, these were our customers who paid for different plans. However, there were times when we also interviewed in-trial prospects who were still trying out our product and had yet to start paying. The decision on who to include in the study depends on the specific objective.

Step 3: Team Identification

We require two individuals for every user interview project:

• Moderator: The person responsible for conducting the interview.
• Note taker: An individual who shadows each interview and is responsible for taking notes and analyzing them after the call.