Mandatory: Fill in the table below before proceeding with the landing page copy.

Target audience
Approach
Research doc links
Assumptions made
Link to the content style guide
Future scope of the page (if clear)
SEO Title
Meta description
URL
Meta keywords

This is the H1: The most critical sentence on the page

The sub-heading explains H1. This should be at most two simple sentences.

//Is it a QRCG widget, image, or video asset? Explain the idea further with Google doc comments.

Primary CTA | Secondary CTA

Logo fold

(State any replacements if necessary in brackets)

Start with your first H2

Add any content that you wish along with it.

Add your first H3

Add any content that you wish along with it.

//Note: The intent of this fold

//Image: Use Google Doc comments on the word “image” here and explain the requirement. Add design inspirations also if necessary.

Add your second H3

Add any content that you wish along with it.