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Homepage Review

<aside> 🚨 Before I proceed with the audit, I would like to highlight that the website UI is broken in Safari Browser and all mobile browsers! The following audit is based on what I see on Google Chrome.

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<aside> 🔍 What does the headline mean?

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• The term "M&A deal execution" effectively introduces your core focus, a positive approach.
• However, the phrase "goes beyond identifying deals" didn’t tell me how you’re better or different than any other player in the market.
• Your headline holds the most influential message on your entire homepage. It is where you have to define your product category and showcase how you differentiate yourself in the realm of M&A. (which is extremely crowded with multiple players)

<aside> 👀 The subline is…

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• …tricky.
• “…a deal success rate of up to 50%” promises me the desired outcome, but I want to know—how do you achieve this? You could say the C-Suite likes ROI. But they’d also want to know how to hit those metrics!
• The sub-line is a fitting space to enhance the value you offer your TG - call them out and help them pick your software over other alternatives.
• Your primary CTA is “Read more” - a no-no. You want to hit leads - get them to book a demo!

<aside> 🚨 Um, the imagery. Does it justify your product? Your biggest selling area is your actual product. Users must see and get a feel of your product immediately (it becomes even more critical as you don't have a free trial).

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<aside> 👍🏼 This is an important piece of information. I clearly see you are big on security. You’ve explained the context in the by-line, and that’s how you differentiate yourself! Thumbs up! This fold represents your unique value much better than the other carousel. I’d say - optimize and go heavy on this! Again, CTA should focus on getting demos!

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<aside> 👀 ~ 75% of visitors drop off your site after the first fold. It’s the point where you pique their interest by showing relevance to them, making them stay for the next 10 seconds, and going further down the page. Currently, at the end of the first fold, I know about Mergerware that you do M&A solutions and are secure. But it’s still missing information about how your product does what it claims to do.

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<aside> 🚨 Is this vertical alignment of customer logos intended, or is the UI broken? In either scenario, it appears odd and fails to inspire confidence in the product.

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<aside> 🚨 The UI seems to be broken!

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