https://revly.io/

Homepage Review

<aside> 👉🏼 What does the headline mean?

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• The benefit sounds inaccurate in the context of the next line - “No-shows” are for scheduled calls. Maybe you could highlight a more accurate benefit.
• The second line in the headline clearly and accurately describes the product’s capabilities.

<aside> 🔥 The byline is nicely put…

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• The by-line adds the necessary context to the story about to unfold. This is in the right direction.
• I cannot pin-point who the exact ICP is from the messaging. Is your positioning targeted to a particular ICP segment? Who are your best-fit customers? It’d be good to highlight these.
• I’m struggling to find a product category on the page - so that it helps me compare your product to other competitors!

<aside> 📢 ~ 75% of visitors drop off from your site after the first fold. It’s the point where you grab pique their interest by showing relevance to them, making them stay for the next 10 secs, and go further down the page. Currently, at the end of the first fold, I am unsure what benefit/outcome I can expect, which industry you specialise in, your differentiated value, and how your product looks!

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<aside> 📢 The image. Are people really interacting with this visual element? Your biggest selling area is your actual product. It’s critical that users see and get a feel of your product immediately (your CTA does a good job of providing the experience). However, an illustrative image with limited visuals of the actual product doesn’t help.

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<aside> 🥱 The imagery can be much better utilized to deliver your story.

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• The messaging does a good job of delivering the context of your product to the ICP.
• However, have you checked how much time users spend in these folds reading the content? Users usually skim through pages - so your copies need to be skimmable!

<aside> 👉🏼

Useful fold

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• Albeit this fold is useful, the pages these sections lead to are all very text-y and non-skimmable.
• Maybe because the ICPs are unclear, most of this messaging seems to fit any other SaaS software.
• Maybe it’d help to use the context of the ICP, and re-writing the messaging in a way they relate to their own problems.