Real Time Location System (RTLS) | Industry 4.0 | Syook | Digital Transformation | IoT

Homepage Review

<aside> 👍🏼 What does the headline mean?

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• It’s relevant - it establishes what you are (the product category) + what you’re capable of (product capability)
• What is missing is CONTEXT - Who are you speaking to? Who is this No-Code RTLS platform for? Are you tracking assets or people or something else? What use cases would be supported by this - as RTLS software is such a huge category with different players with overlapping capabilities?
• You have to choose one among the 3-4 probable customer groups you have. Also, how sure are you that they would call it RTLS solution? Messaging should always be inclusive - when you use jargon/abbreviation - you automatically exclude a huge chunk of your probable audience.
• Homepage positioning is all about what customers are looking for, not what you think you are. This has to be research-driven - never arbitrary.

<aside> 🤔 The byline is…

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• …easily missable.
• Benefit-led messaging like “enhance safety, amplify productivity, ensure compliance” are generic points that any other SaaS can claim.
• Take any three SaaS randomly - Hubspot, Mixpanel, Gong.io - without context. Won't these 3 points be equally applicable to these SaaS?
• What you are missing is differentiated value.
• “Calculate ROI” CTA always makes you look ‘desperate’, not sure on your capabilities and value you can provide. ROI conversations should always be limited to end-stage sales discussions. Good read - Article 1, Article 2
• More than 60% of visitor drop-off happens within the first fold - and after Syook’s first fold, I am left with the biggest burning question - what exactly do they do, and is it really for me? Which should never be the case after the first fold.

<aside> ⛔ The design of the first fold could be more impressive. Not helping the messaging. Your biggest selling area is your actual product. It’s critical that users see and get a feel of your product immediately (it becomes even more critical as you don't have a free trial). Blurred and miniaturised images don’t help

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• Albeit clear, I don’t see any context to “No Code” messaging. It uses generic words, which I can copy-paste in any other no-code SaaS platform.
• The headings for “Macro to micro” fold and “Operate from field” set context well and are good examples of my point above.
• By-lines could be better for adding more information about the product and its benefit. Right now it just focuses on what you do rather than how you’ll help me as a customer?
• Again the design assets need to be clear. Could be much better!
• The addition of App download QR Codes is smart.
• I don’t see the demo CTA at all in this section. That’s a red flag.

<aside> ❓ Headline needs context

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• The messaging is too far from the main positioning of the page - “business process automation.”
• A homepage is the first touchpoint (generally) - you should not overload with all of your offerings and benefits. You need to pick and choose and plan the second layer of messaging for more targeted communication mediums. A Market place CTA seems out of context here. Won’t this be more customer benefit oriented if you term these as add-on features?
• The label, the heading, and the CTA don’t tell me anything else other than it’s a marketplace. But why should your customer care? What’s so good about it? It’s missing context.

<aside> 😶‍🌫️ The 18 Cards

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• I saw these 18 cards, which look clickable - but are not.
• I get some context into what you have in the marketplace, but upon clicking on “Explore Marketplace”, I don’t get enough information as I had hoped for.

<aside> 🤷🏼‍♀️ The labels and heading, again, use words that mean the same thing - don’t add anything new. You always be differentiated and specific to yourself.

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• Numbers are good for social proofing.
• But these huge numbers are never believable. 4X ROI, 25% increased efficiency, etc. - all sound too good to be true, and visitors generally just glaze over this.
• It’s important that you substantiate your claim with case studies, mention real people etc.